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Hudders, L., Cauberghe, V., Panic, K. and De Vos, W. (2016) Children’s Advertising Literacy for New Advertising Formats: The Mediating Impact of Advertising Literacy on the (Un) Intended Effects of Advergames and Advertising Funded Programs. In: Verlegh, P., Voorveld, H. and Eisend, M., Eds., Advances in Advertising Research. European Advertising Academy, Springer Gabler, Wiesbaden.
https://doi.org/10.1007/978-3-658-10558-7_19
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