TITLE:
Study on the Incubation and Industrialization of Cultural and Creative Products of Colleges and Universities in the Perspective of “Public Entrepreneurship and Mass Innovation”
AUTHORS:
Fazhong Hu
KEYWORDS:
Public Entrepreneurship and Mass Innovation, Cultural Creativity, Incubation and Industrialization, Connection
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.7 No.7,
July
30,
2019
ABSTRACT: In the perspective of “public entrepreneurship and mass innovation”, this
paper discusses the incubation and industrialization of cultural and creative
products of colleges and universities, and the mechanism related to it. On the
basis of the analysis on the current status and development trend of cultural
and creative industry, cultural and creative industry and China’s cultural and
creative industry, this paper clarifies such characteristics for the
industrialization of cultural and creative products as connection, systematicness
and aggregation, and puts forward feasible strategies against the existing
problems of the incubation and industrialization of cultural and creative
products in colleges and universities, which has theoretical discussion and
practical guidance significance for the cultivation of domestic cultural and creative
talents and in-depth promotion of national strategies for the industry.