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Yoon, Y., Canli, Z. and Schwarz, N. (2006) The Effect of Corporate Social Responsibility (CSR) Activities on Companies with Bad Reputations. Journal of Consumer Psychology, 16, 377-390.
https://deepblue.lib.umich.edu/bitstream/handle/2027.42/
141315/jcpy377.pdf?sequence=1&isAllowed=y

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