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Lusch, L. and Nambisan, S. (2015) Service Innovation: A Service-Dominant Logic Perspective. MIS Quarterly, 39, 155-175.
http://plaza.sdlogic.net/uploads/3/4/0/3/34033484/si_luschnambisan-3.pdf
https://doi.org/10.25300/MISQ/2015/39.1.07

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