Zhao, N. and Gao, L. (2017) Exploring the Ways of Exhibiting the Paintings of the Palace Museum in Beijing in the Era of Digital Media. Art and Literature for the Masses, 19, 128-129.

has been cited by the following article:

• TITLE: “Self-Cognition” in the Construction of Digital Museums—A Study Based on the “Collection of Famous Paintings in the Palace Museum”

  AUTHORS: Zihan Wang

  KEYWORDS: Digital Museums, Technology Acceptance Model, Self-Cognition

  JOURNAL NAME: Open Journal of Social Sciences, Vol.6 No.11, November 27, 2018

  ABSTRACT: This case study of the “Collection of Famous Paintings in the Palace Museum” examines digital museum visiting from a classic Technology Acceptance Model perspective. The impact of college students’ self-cognition on their use of the collection was investigated to study the acceptance behavior of digital museum users, thus providing a useful reference for the construction of “user-oriented” digital museums in the future. The individual innovativeness results show that: 1) the basic variables relating to “self-cognition” have a positive impact on the visitors’ perceived ease of use; 2) the perceived ease of use has a significant positive impact on usage intention; and 3) self-efficacy and individual innovativeness can indirectly impact the intended use of digital collections such as the “Collection of Famous Paintings in the Palace Museum” by college students through their positive impact on the perceived ease of use.