Article citationsMore>>
Chebat, J.C., Charlebois, M. and Gélinas-Chebat, C. (2001) What Makes Open vs. Closed Conclusion Advertisements More Persuasive? The Moderating Role of Prior Knowledge and Involvement. Journal of Business Research, 53, 93-102.
https://doi.org/10.1016/S0148-2963(99)00078-8
has been cited by the following article:
Related Articles:
-
Weiting Ng
-
Kristina Heinrich, Martin Bach, Lutz Breuer
-
Wen Li, Tian’e Fu, Ziying Huang
-
Peizhan Tian
-
Norshakirah Ab Aziz