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Moran, M.R., Façanha, S., Gonçalves, M.A. and Fischmann, A.A. (2012) Congruencies between Strategic Positioning and Business Networks: Case Study of a Multinational Subsidiary in Brazil. Rev. Adm, 47, 68-80.

has been cited by the following article:

  • TITLE: Business Network Positioning Analysis of Toyota

    AUTHORS: Zhen Li

    KEYWORDS: Business Network, Positioning, Supply Chain, Toyota, Strategy

    JOURNAL NAME: American Journal of Industrial and Business Management, Vol.8 No.7, July 13, 2018

    ABSTRACT: Business network positioning is of great importance to a firm. An enterprise should improve its power by managing the relationship with its upstream suppliers and downstream customers within its business network. Toyota is one of the successful automakers in the early 21st century because of its unique positioning and supply chain management. This essay uses five forces analysis to study the power of Toyota in the business network and also looks at the problems that Toyota’s position itself has encountered in its implementation during the crisis of the firm. By studying the experiences of its success and lessons of its downturn, other firms can improve its management and avoid bearing the similar difficulty.