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Insch, G.S. and McBride, J.B. (2004) The Impact of Country-of-Origin Cues on Consumer Perceptions of Product Quality: A Binational Test of the Decomposed Country-of-Origin Construct. Journal of Business Research, 57, 256-265.
https://doi.org/10.1016/S0148-2963(02)00323-5

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