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has been cited by the following article:

• TITLE: Analysis of Consumer Appraisal of China’s Rural Specialty E-Commerce under Data Mining Method

  AUTHORS: Xiaoyu Liu, Youdong Wen

  KEYWORDS: “Double-Invasion” Policy, Upsell, Rural Specialty, Data Mining, Emotional Score

  JOURNAL NAME: Open Journal of Statistics, Vol.8 No.3, May 18, 2018

  ABSTRACT: In the research, the crawler technology was used to evaluate the Taobao silkie, and product evaluation data is the case object. After word segmentation, naive Bayesian, K-means, and TF-IDF related algorithms were used to complete word frequency statistics, sentiment analysis, and cluster analysis. It was found that the quality of rural specialty products was more recognized by e-commerce customers, but its overall emotional score was slightly lower than that of non-origin products. After summing up the drawbacks of the former, targeted countermeasures and suggestions were proposed.