Moyer-Guse, E., Chung, A. H., & Jain, P. (2011). Identification with Characters and Discussion of Taboo Topics after Exposure to an Entertainment Narrative about Sexual Health. Journal of Communication, 61, 387-406.
https://doi.org/10.1111/j.1460-2466.2011.01551.x

has been cited by the following article:

• TITLE: Facing the Enemy Head-On: The Role of Pasimba Radio Program in Promoting the Fight against HIV and AIDS in Malawi

  AUTHORS: Precious Madula, Yu Hong, Wellman Kondowe

  KEYWORDS: Media Campaign, Couple Communication, Behavioral Change, Voluntary Counselling and Testing

  JOURNAL NAME: Advances in Journalism and Communication, Vol.5 No.4, December 29, 2017

  ABSTRACT: Radio programs are very important in developing countries in informing the masses about public health matters. Their role is quite visible in the fight against HIV/AIDS through dissemination of messages aimed at informing the publics about the dangers of HIV/AIDS and what prevention measures can be employed. Drawing on framing and social learning theory together with readings on media effects, this study aimed at establishing whether Pasimba radio program is having an impact in promoting behavioral change among couples in Malawi. Data was collected through a survey (N = 100) and data was analyzed using cross tabulations, chi-square, correlation and regression. Results indicate that there is a significant relationship between respondents who listen to the program and those that have the propensity to undergo HIV test. This implies that Pasimba program is having an impact in influencing behavioral change and that there is a correlation between listening to the program and having the motivation to know one’s serostatus.