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Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan P., Oh, H., Singh, R., Skorobogatykh, I.I., Tsuchiya, J. and Weitz, B. (2012) Brand and Country-of-Origin Effect on Consumers’ Decision to Purchase Luxury Products. Journal of Business Research, 65, 1461-1470.
https://doi.org/10.1016/j.jbusres.2011.10.012
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