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Almanza, B.A., Jaffe, W. and Lin, L.C. (1994) Use of the Service Attribute Matrix to Measure Satisfaction. Hospitality Research Journal, 17, 63-75.
http://journals.sagepub.com/doi/abs/10.1177/109634809401700207
https://doi.org/10.1177/109634809401700207

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