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has been cited by the following article:

• TITLE: Review and Research on Non-Market Strategy of Enterprises Based on Chinese Transition Period

  AUTHORS: Yixuan Liu

  KEYWORDS: Non-Market Strategy, Rational Perspective, Political Perspective, Ethical Perspective

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.7 No.5, May 25, 2017

  ABSTRACT: With the bloom of the study of non-market strategy, the field is very complex; the theories are different from each other and there are great differences between Chinese and foreign enterprises. In view of these problems, we combed the relevant literature of non-market strategy of EBSCO and CNKI database from 2006 to 2016, and tried to find out the theoretical perspective of the existing non-market strategy research. Based on this research, we examine the applicability of European and American enterprises' practical experiences to Chinese enterprises and provide practical suggestions and guidance for non-market activities of Chinese enterprises during the specific period of Chinese transition.