TITLE:
Museum Customer Experience and Virtual Reality: H.BOSCH Exhibition Case Study
AUTHORS:
Filomena Izzo
KEYWORDS:
Virtual Reality, Museum, Experiential Marketing, Palazzo Ducale, H.BOSCH Exhibition
JOURNAL NAME:
Modern Economy,
Vol.8 No.4,
April
17,
2017
ABSTRACT: The article tries to
investigate the effects of virtual reality application on customer experience
in museum. A case study was applied in order to analyze the research question.
The author finds that virtual reality may provide a valuable experience with
customers as well as cultural management. Data have been collected only at “Palazzo
Ducale” in Venice (Italy), which provide a limited overview of the topic;
however a comparative analysis might be applied to evaluate the phenomenon in
other Country. Virtual reality is a quite new topic. Only few scholar have been
analyzed this phenomenon in relation to museum. The aim of this study is to
enrich the current literature review and provide some recommendations to public
and private practitioners (professionals), providing a diverse prospective of
the virtual reality and also strategical actions to improve customers’ experience.