TITLE:
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products
AUTHORS:
Muhammad Abrar, Asif Ali Safeer, Sajjad Ahmad Baig, Abdul Ghafoor
KEYWORDS:
Organic Textile Products, E-Marketing, Marketing Mix, Product, Promotion, Price, Place, Customer Perceptions
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.6 No.12,
December
28,
2016
ABSTRACT: E-marketing strategies and applications are developing drastically and
this has substantial effects on business markets and customer’s behavior.
Consequently, many firms have presented e-marketing strategies through their
electronic web sites so they may associate for all intents and purposes with
domestic and global markets. Electronic marketing is perceived as another new
development of business practice in organic textile products that are
identified with advancement and offering through World Wide Web sites and using
other electronic networks. This research paper concentrates on e-marketing
applications for organic textile products, and how these computerized applications
can strengthen the organizations to make awareness. This paper guides to build
the customer’s confidence on organic products and also guides the customers to
avoid any misconception for green products. E-marketing can possibly educate
the consumers regarding significance of environment friendly green products and
facilitate the consumers for connecting to internet and other virtual networks
to purchase the green products. Nowadays e-marketing is going to become
prerequisite of the society; so organizations are robustly observing these
changes to flourish their business. E-marketing is very helpful for the
organizations to develop long term relationships with customers, and retaining
these loyal customers for their organic textile products on long term basis.