TITLE:
The Effect of Strategic Orientation on Organizational Performance: The Mediating Role of Innovation
AUTHORS:
Bader Yousef Obeidat
KEYWORDS:
ATM, Security, Biometrics, PIN, Fingerprints, Iris
JOURNAL NAME:
International Journal of Communications, Network and System Sciences,
Vol.9 No.11,
November
14,
2016
ABSTRACT: Survival in today’s dynamic
environment requires organizations to have superior performance compared to
competitors. In order to achieve this superior performance, this study aimed to
examine the effect of both strategic orientation and innovation on organizational
performance. It also examined whether innovation acted as a mediator between
strategic orientation and organizational performance. Data were gathered from
the three telecommunication companies that exist in Jordan. The data were then
analysed using Structural Equation Modelling (SEM) and the results revealed
that strategic orientation had a significant effect on innovation but not on
organizational performance. It was also found that innovation significantly
affected organizational performance. Finally, the results indicated that
innovation mediated the path between strategic orientation and organizational
performance, but only partially.