Ihejirika, W. C. (2004). An Audience Ethnography on the Role of the Mass Media in the Process of Conversion of Catholics to the Pentecostal Churches in Nigeria. Roma: Pontificia Universita Gregoriana.

has been cited by the following article:

• TITLE: The Rising Paradigm of Pentecostapreneurship in Nigeria: Impacts on National Development

  AUTHORS: Ngozi N. Iheanacho, Chidiebere A. Ughaerumba

  KEYWORDS: Pentecostalism, Pentecostapreneurship, Evangeconomics, Church, Nigeria, National Development

  JOURNAL NAME: Open Journal of Philosophy, Vol.6 No.3, August 30, 2016

  ABSTRACT: For over four decades now, the Pentecostal brand of Christianity has remained on steady rise and boom in Nigeria. The churches flourish as vibrant business enterprises—the founders and leaders—operate in the praxis of entrepreneurs. The number of such churches operating in the frame of pentecostapreneurship is so many that investigation into the phenomenon is necessary. Relying on phenomenological method of enquiry, skewed in qualitative analysis, the paper identified the pentecostapreneurship praxis as veritable socio-economic activity for national development. The operational strategies revolve around crusade, revival and outreach programmes.