Monroy, M.F. and Alzola, L.M. (2005) An Analysis of Quality Management in Franchise Systems. European Journal of Marketing, 39, 585-605. - References

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Monroy, M.F. and Alzola, L.M. (2005) An Analysis of Quality Management in Franchise Systems. European Journal of Marketing, 39, 585-605.
http://dx.doi.org/10.1108/03090560510590728

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