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Crosby, L.A., Evans, K.R. and Cowles, D. (1990) Relationship Quality in Service Selling: An Interpersonal Influence Perspective. Journal of Marketing, No. 3.
has been cited by the following article:
TITLE: Research on the Choice of Chinese Forest Products Channel Model: Commitment Perspectives
AUTHORS: Haibo Zhu, Guijun Zheng
KEYWORDS: Forest Product Channel, Commitment, Negotiating Ability, Channel Model
JOURNAL NAME: Modern Economy, Vol.7 No.1, January 25, 2016
ABSTRACT: In researching channel relation it can be found that different negotiating abilities (channel power) decide commitment levels and different commitment levels decide the choice of channel model if we research the channel model choice of forest products in the perspective of channel members’ commitments. So leading enterprises, forest growers and distributors need to decide their commitment level according to their own negotiating ability in the channel system, and then choose right channel model.
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