Hoffman, J.J. (1997) A Two Stage Model for the Introduction of Products into International Markets. Journal of Global Marketing, 11, 65-86. - References

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Hoffman, J.J. (1997) A Two Stage Model for the Introduction of Products into International Markets. Journal of Global Marketing, 11, 65-86.
http://dx.doi.org/10.1300/J042v11n01_05

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