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has been cited by the following article:

• TITLE: Application of Business Niche in Strategic Management: A Study Based on Oriental Idea of Harmony

  AUTHORS: Shu Lin

  KEYWORDS: Business Ecology, Oriental Idea, Harmony, Business Niche

  JOURNAL NAME: Modern Economy, Vol.6 No.2, February 10, 2015

  ABSTRACT: Reviewing the business niche theory, this paper discusses the application in strategic management. Health of a company heavily depends on the harmony of its intra-ecology that has effect on strategy. Also the external surrounding is a significant factor which affects the company’s strategic choice. A strategy of dislocation development will reduce direct competition and enhance collaboration. A firm may choose appropriate strategy such as people-oriented policy and performance of corporate social responsibility to maintain the ecological balance of business and enhance its strategic advantage.