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Glider, P., Midyett, S.J., Mills-Novoa, B., Johannessen, K. and Collins, C. (2001) Challenging the Collegiate Rite of Passage: A Campus-Wide Social Marketing Media Campaign to Reduce Binge Drinking. Journal of Drug Education, 31, 207-220. http://dx.doi.org/10.2190/U466-EPFG-Q76D-YHTQ

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