TITLE:
New Business Model for Company toWin the Competition
AUTHORS:
Yingpeng Li, Rui Yang
KEYWORDS:
e-Commerce, Retailing, Online Shopping, Development Trend
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.4 No.4,
April
4,
2014
ABSTRACT:
With the rise and development of e-commerce, a huge impact is given on traditional retailing. Nowadays the retailing e-commerce competition is very fierce. In this paper nine possible developing directions of retailing e-commerce in future are discussed. By using interpretative structural modeling the direct correlation of these nine directions is analyzed, and then the development trend is divided into five stages involved the stage of mobile e-commerce retailing.