Chernev, A. and Gal, D. (2010) Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues. Journal of Marketing Research, 47, 738-747.
http://dx.doi.org/10.1509/jmkr.47.4.738

has been cited by the following article:

• TITLE: A disregard for calories during sampling: Exploring the “samples don’t count” effect

  AUTHORS: Chrissy M. Martins, Lauren G. Block, Darren W. Dahl

  KEYWORDS: Sampling; Calorie Estimation; Food Intake

  JOURNAL NAME: Health, Vol.6 No.3, February 13, 2014

  ABSTRACT: Product sampling is an important part of food retailing promotion. We explore how food sampling affects individuals’ total caloric estimates of a consumption episode. In a field study, at a small self-serve frozen yogurt store, 144 participants were randomly assigned to either a control or samples’ condition. Analysis of variance showed that individuals who had no or one sample overestimated the number of calories they were consuming, while those who had two or more samples underestimated their caloric intake.