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M. Sigala, “WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations: Enhancing the Participatory Role of Travelers and Exploiting Their Collective Intelligence,” In: M. Gascó-Hernández and T. Torres-Coronas, Eds., Information Communication Technologies and City Marketing: Digital Opportunities for Cities around the World, IDEA Publishing, 2009, pp. 220-244. http://dx.doi.org/10.4018/978-1-60566-134-6.ch011

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