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has been cited by the following article:

• TITLE: The Mechanism of “Big Data” Impact on Consumer Behavior

  AUTHORS: Zilong Fang, Pengju Li

  KEYWORDS: C2C E-Commerce; Big Data; Consumer Behavior

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.4 No.1, January 23, 2014

  ABSTRACT: The growth of the network data is beyond the processing capacity of the existing IT infrastructure. At the same time, “big data” is also a major influence on consumer’s behavior. C2C e-commerce consumption pattern is experiencing a vigorous development time of the electronic commerce in China. Because of its low threshold of setting up a shop which is occupying less money, low operating costs and obvious price advantages, low-income groups are welcome to this pattern. In case, this article analyzed the influence from five aspects: consumer behavior in security system, information search, recommendation system, credit system, virtual experience.