TITLE:
Logistics and Supply Chain Management: An Area with a Strategic Service Perspective
AUTHORS:
José Crespo de Carvalho, João Vilas-Boas, Henrique O’ Neill
KEYWORDS:
Logistics; Supply Chain Management; Relations; Goods; Service
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.4 No.1,
January
23,
2014
ABSTRACT:
Logistics and
supply chain management is an area that evolved deeply in the past years,
integrating developments of other areas of knowledge, both entrepreneurial and
general. In this paper, a perspective of the evolution of
logistics and supply chain management is somehow designed. Traditionally, one
may find logistics and supply chain management in friction with marketing and
claiming for its own space. Nowadays, it seems difficult to see internal
(logistics) versus external (marketing) wars and different orientations between
marketing and logistics because they are both service and relations oriented.
Simple transactions have been substituted, long time ago, for sustainable relations
in the area of logistics and supply chain management. Finally, a more service
oriented logic has been the footprint of logistics and supply chain management
in current days and not, as pretended for some current rows of investigation, a
simple transaction approach under a goods dominant logic. Logistics and supply
chain management is nowadays in parallel with an S-D logic (service dominant
logic) because it is an area where relations matter, where sustainable links
between networks of companies are crucial and where service is key in order to
accommodate the contemporary thoughts and practices in the area. The main purpose of the paper is to stress the point that logistics and supply chain management is an area
of service and value creation (or co-creation) and not a simple area of goods
exchange and simple transactions.