J. R. Evans and R. L. Laskin, “The Relationship Marketing Process A Conceptualization and Application,” Industrial Marketing Management, Vol. 23, No. 5, 1994, pp. 439-454. - References

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J. R. Evans and R. L. Laskin, “The Relationship Marketing Process: A Conceptualization and Application,” Industrial Marketing Management, Vol. 23, No. 5, 1994, pp. 439-454.

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