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D. H. McKnight, V. Choudhury and C. Kacmar, “The Impact of Initial Consumer Trust on Intentions Transact with a Web Site: A Trust Building Mode,” The Journal of Strategic Information Systems, Vol. 11, No. 3, 2002, pp. 297-323. http://dx.doi.org/10.1016/S0963-8687(02)00020-3
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