E. Yoon and G. L. Lilien, “New Industrial Product Performance The Effects of Market Characteristics and Strategy,” The Journal of Product Innovation Management, Vol. 2, No. 3, 1985, pp. 134-144. doi10.1016/0737-6782(85)90033-5 - References

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E. Yoon and G. L. Lilien, “New Industrial Product Performance: The Effects of Market Characteristics and Strategy,” The Journal of Product Innovation Management, Vol. 2, No. 3, 1985, pp. 134-144. doi:10.1016/0737-6782(85)90033-5

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