Strategic Analysis on Green Operation of Medium-Small Firms in Jiangsu Province

Jia Sun^*, Jianping Wu, Qingjun Meng

Business School, Hohai University, Nanjing, China.

DOI: 10.4236/jss.2014.29030                

Abstract

Green operation is an important part for Medium-Small enterprise taking the sustainable development path. It requires enterprises to undertake environmental protection and social responsibility actively. Although green operation is limited by enterprise capital and technology, it is conducive to the harmonious unity of economic and environmental benefits. Enterprises’ green operation is based on the attention to green brand and culture construction, related personnel training, developing green products, and reducing green operation costs. The government of Jiangsu Province attaches great importance to construct better environment for green operation of medium- small enterprise.

Keywords

Medium-Small Enterprise, Green Operation, Social Responsibility, Environmental Benefits, Economic Benefits

Conflicts of Interest

The authors declare no conflicts of interest.

References

[1]	Shen, Y.L. (2010) Gorgeous Green Operation of Chinese Enterprises. Enterprise Herald, 12, 60-61.
[2]	Ju, F.H. (2008) Firms Green Duty and Strategy—Theory, Methods and Practice. Zhejiang University Press, Hangzhou.
[3]	Cao, L.Q. (2011) Research on Firms Green Operation Entities Screening and Combination. Explora-tions.
[4]	Li, J.J. (2006) Firms Green Operation—Sustainable Development Road. Tsinghua University Press, Beijing.
[5]	Miao, D.S. (1998) Essentials of Systems Science. Third Edition, China Renmin University Press, Beijing.