Empirical Analysis of Factors Affecting the E-Book Adoption—Research Agenda


Advances in information technology encourage the development of e-books. The 2010 Horizon Report predicts that e-book will be one of the six technologies most likely to affect higher education in coming years. Despite the huge investment in developing the e-book market, customer take-up over the past decades is still far below expectations. The success of e-book adoption depends on the implementation of an educational model that addresses learner needs as well as content relevance. To understand customer behavior intention in adopting e-books and to address the lack of holistic approach in adoption research, this project is proposed to investigate the intention of college students in using e-books. This cross-sectional research utilizes the Technology Acceptance Model (TAM) and four additional variables, namely, personal innovativeness of information technology, social influences, perceived costs, and environmental consciousness. The study is expected to contribute to the literature by providing an empirically validated extended TAM regarding e-books. Moreover, the results will provide important and useful information for academicians and publishers.

Share and Cite:

Poon, J. (2014) Empirical Analysis of Factors Affecting the E-Book Adoption—Research Agenda. Open Journal of Social Sciences, 2, 51-55. doi: 10.4236/jss.2014.25011.

Conflicts of Interest

The authors declare no conflicts of interest.


[1] Letchumanan, M. and Tarmizi, R. (2011) Assessing the Intention to Use E-Book among Engineering Undergraduates in Universiti Putra Malaysia, Malaysia. Library Hi Tech, 29, 512-528. http://dx.doi.org/10.1108/07378831111174459
[2] Vasileiou, M. and Rowley, J. (2008) Progressing the Definition of e-Book. Library Hi Tech, 26, 355-368. http://dx.doi.org/10.1108/07378830810903292
[3] Vasileiou, M., Hartley, R. and Rowley, J. (2009) An Overview of the E-Book Marketplace. Online Information Review, 33, 173-192. http://dx.doi.org/10.1108/14684520910944454
[4] Johnson, L., Levine, A., Smith, R. and Stone, S. (2010) The 2010 Horizon Report. The New Media Consortium, Austin.
[5] Lewin, T. (2009) In a Digital Future, Textbooks Are History. New York Times. http://www.nytimes.com/2009/08/09/education/09textbook.html?hpw
[6] Carliner, S. (2010) Possible Impacts of the New Popularity of E-Books on Higher Education. Proceedings of the INTED, Valencia, 8-10 March 2010. http://spectrum.library.concordia.ca/6796/
[7] Gliksman, S. (2011) One Year Later: Assessing the Impact of iPads on Education. Tablet Computers in Education. http://appsineducation.blogspot.hk/2011/04/one-year-later-assessing-impact-of.html
[8] Pricewaterhouse Coopers (PWC) (2011) Turning the Page: The Future of ebooks. http://www.scribd.com/doc/94166611/Turning-the-Page-The-Future-of-eBooks-A-PwC-research-and-survey-on-eBooks-Trends-Developments
[9] Van der Velde, W. and Ernst, O. (2009) The Future of E-books? Will Print Disappear? An End-User Perspective. Library Hi Tech, 27, 570-583. http://dx.doi.org/10.1108/07378830911007673
[10] Bennett, L. and Landoni, M. (2005) E-Books in Academic Libraries. The Electronic Library, 23, 9-16. http://dx.doi.org/10.1108/02640470510582709
[11] Rao, S.S. (2004) Electronic Book Technologies: An Overview of the Present Situation. Library Review, 53, 363-371. http://dx.doi.org/10.1108/00242530410552304
[12] Kuo, Y.F. and Yen, S.N. (2009) Towards an Understanding of the Behavioral Intention to Use 3G Mobile Value-Added Services. Computers in Human Behavior, 25, 103-110. http://dx.doi.org/10.1016/j.chb.2008.07.007
[13] Ngai, E.W.T., Poon, J.K.L. and Chan, Y.H.C. (2007) Empirical Examination of the Adoption of WebCT Using TAM. Computers & Education, 48, 250-267. http://dx.doi.org/10.1016/j.compedu.2004.11.007
[14] Hong S., Thong, J.Y.L. and Tam, K.Y. (2006) Understanding Continued Information Technology Usage Behavior: A Comparison of Three Models in the Context of Mobile Internet. Decision Support Systems, 42, 1819-1834. http://dx.doi.org/10.1016/j.dss.2006.03.009
[15] Ajzen, I. and Fishbein, M. (1980) Understanding Attitudes and Predicting Social Behavior. Prentice-Hall, Englewood Cliffs.
[16] Yang, K.C.C. (2005) Exploring Factors Affecting the Adoption of Mobile Commerce in Singapore. Telematics and Informatics, 22, 257-277. http://dx.doi.org/10.1016/j.tele.2004.11.003
[17] Weisberg, M. (2011) Student Attitudes and Behaviors towards Digital Textbooks. Publishing Research Quarterly, 27, 188-196. http://dx.doi.org/10.1007/s12109-011-9217-4
[18] Wu, J.H. and Wang, S.C. (2005) What Drives Mobile Commerce? An Empirical Evaluation of the Revised Technology Acceptance Model. Information & Management, 42, 719-729. http://dx.doi.org/10.1016/j.im.2004.07.001
[19] Venkatesh, V., Morris, M.G., Davis, G.B. and Davis, F.B. (2003) User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27, 425-478.
[20] Legris, P., Ingham, J. and Collerette, P. (2003) Why Do People Use Information Technology? A Critical Review of the Technology Acceptance Model. Information & Management, 40, 191-204. http://dx.doi.org/10.1016/S0378-7206(01)00143-4

Copyright © 2024 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.