Exploring Competitive Strategies of China Ceramic Tile Industrial Cluster in Global Economy

Mei-Hor Lo, Dechang Han

Business School, Nankai University, Tianjin, China.

DOI: 10.4236/jss.2014.23003                

Abstract

In this paper, we discuss the competitive paradigm between globalization and local development in the ceramic tile industrial cluster, based on the Porter’s theory in exploring the factors of the global competitiveness. We analysis the theory of cluster and competitive theory to compare two ceramic tile clusters in different contexts for tracing the mechanism and path constructed ceramic industry international competitiveness and strategy formation. In the study, we discuss what changes come into play addressing the radical changes in world markets, both for ceramic tiles and for surrounding ceramic tile supportive industries. These issues will be discussed with amount of literature reviews through the various perspectives to explore more comprehensive insight to China ceramic tile industry.

Keywords

Ceramic Tile; Industry Cluster; Agglomeration; Competitive Strategy; Resource Based View

Conflicts of Interest

The authors declare no conflicts of interest.

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