The Research on the Appraisal of Market Opportunity Based on AHP

.
DOI: 10.4236/jssm.2009.24033   PDF   HTML     4,147 Downloads   7,157 Views   Citations

Abstract

In this article, through analyzing the inner and external environments of the manufacture enterprise, the hierarchy model of the market opportunity has been constructed. Based on the AHP, the mathematics evaluation model of the market opportunity has been established. Take a simulative enterprise as example, according to the hierarchy model and the mathematics evaluation model of the market opportunity, the judgment matrixes of every hierarchy have been established and the weight of each market opportunity opposite to the target hierarchy is obtained. The reasonable decision-making method has been provided to choose the market opportunity for the manufacture enterprise.

Share and Cite:

D. YANG, Y. TAN and Y. SUN, "The Research on the Appraisal of Market Opportunity Based on AHP," Journal of Service Science and Management, Vol. 2 No. 4, 2009, pp. 276-281. doi: 10.4236/jssm.2009.24033.

Conflicts of Interest

The authors declare no conflicts of interest.

References

[1] L. Q. Meng, “Distinguishing and evaluating market opportunity of enterprise,” Journal of Lianyungang College of Chemical Technology, Vol. 3, No. 2, pp. 57, 1997.
[2] J. C. Li, “The study and analysis of national market chance of printing enterprise,” Wuhan University, China, 2005.
[3] J. Gao and M. Zhang, “Marketing skill for enterprise to recognize market opportunities,” Northern Economy and Trade, Vol. 12, pp. 109, 2001.
[4] J. Tang and J. Tian, “Application of AHP in the evaluation system on teaching laboratories of fundamental courses,” Research and Exploration in Laboratory , Vol. 25, No. 3, pp. 282, 2006.
[5] Q. F. Geng, “Research on the selection of the supply chain cooperators based on the AHP-Fuzzy evaluation,” Value Engineering, Vol. 10, pp. 39, 2005.
[6] H. Q. Zhang and Z. Q. Li, “The application of AHP to network plan evaluation, ” Construction and Design for Project, Vol. 10, pp. 84, 2004.

  
comments powered by Disqus

Copyright © 2020 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.