Challenges of Internal and External Variables of Consumer Behaviour towards Mobile Commerce

Arif Sari¹, Pelin Bayram²

¹Department of Management Information Systems, Girne American University, Kyrenia, Cyprus.
²Department of Business Management, Girne American University, Kyrenia, Cyprus.

DOI: 10.4236/ijcns.2015.813052                

Abstract

The Mobile Commerce (m-commerce) becomes very powerful tool in the competitive business markets. Companies started to use this technology to attract their customers and catch their attention. Usage of Mobile commerce applications spreaded around different countries and became very popular. Different communication protocols and security techniques are designed for business use of m-commerce. Mobile Commerce, likewise the e-commerce brought significant difference in the market. People start to use this technology by feeling the freedom of having transactions at anywhere and anytime. However, consumers face lot of difficulties while using this technology which is consumer-based or service provider based. This research exposes the impact of determinants that influences mobile commerce application users’ attitudes by classifying and investigating the internal and external variables in a case study of Cyprus Research Centre.

Keywords

M-Commerce, Internal Variables, External Variables, Consumer Behaviour

Conflicts of Interest

The authors declare no conflicts of interest.

References

[1]	Sari, A. (2012) Impact of Determinants on Student Performance towards Information Communication Technology in Higher Education. International Journal of Learning and Development, 2, 18-30. http://dx.doi.org/10.5296/ijld.v2i2.1371
[2]	Cellatoglu, N. and Sari, A. (2010) Environmental Impacts of Private Transportation on Sustainable Development: A Case Study of Northern Cyprus. 1st International Sustainable Building Symposium, Volume 1, 441-445.
[3]	Sari, A., Karaduman, A. and Firat, A. (2015) Deployment Challenges of Offshore Renewable Energy Systems for Sustainability in Developing Countries. Journal of Geographic Information System, 7, 465-477. http://dx.doi.org/10.4236/jgis.2015.75037
[4]	Sari, A. (2014) Economic Impact of Higher Education Institutions in a Small Island: A Case of TRNC. Global Journal of Sociology, 4, 41-45.
[5]	Sari, A. (2012) Diversification of Tourism Activities in Small Island Developing States. International Journal of Applied Science and Technology, 2.
[6]	Yankee Group Research, Mobile User Survey Results Part 1: Will Next Generation Data Services Close the Value Gap? 2002.
[7]	Instat/MDR. Worldwide Wireless Data/Internet Market: Bright Spots in a Dark Industry. 2002.
[8]	Ghosh, A.K. and Swaminatha, T.M. (2001) Software Security and Privacy Risks in Mobile e-Commerce. Communications of the ACM, 44, 51-57. http://dx.doi.org/10.1145/359205.359227
[9]	Tarasewich, P. (2003) Designing Mobile Commerce Applications. Communications of the ACM, 46, 57-60. http://dx.doi.org/10.1145/953460.953489
[10]	Will, G. (2004) Upstart Airline Shows Direction of Industry. The Chicago Sun-Times, Chicago Sun Times Inc., Chicago. http://web.lexis-nexis.com
[11]	Tsalgatidou, A., Veijalainen, J. and Pitoura, E. (2000) Challenges in Mobile Electronic Commerce. Proceedings of IEC of the Third International Conference on Innovation through E-Commerce, Manchester, 14-16.
[12]	Turban, E. (2004) Electronic Commerce: A Managerial Prospective. Pearson Education, Inc., Upper Saddle River.
[13]	Boon, S. and Holmes, J. (1991) The Dynamics of Interpersonal Trust: Resolving Uncertainity in the Face of Risk. In: Hinde, R. and Gorebel, J., Eds., Cooperation and Prosocial Behaviour, Cambridge University Press, Cambridge, 190-211.
[14]	Ambrose, P. and Johnson, G. (2000) A Trust Based Model of Buying Behavior in Electronic Retailing. Proceedings of America Conference of Information System.
[15]	Hoffman, D., Novak, T. and Peralta, M. (1999) Building Customer Trust Online. Communications of ACM, 42, 54-57. http://dx.doi.org/10.1145/299157.299175
[16]	Ratnasingham, P. and Kumar, K. (2000) Trading Partner Trust in Electronic Commerce Participation. Proceedings of International Conference of Information Systems.
[17]	Cheung, C. and Lee, M. (2000) Trust in Internet shopping: A Proposed Model and Measurement Instrument. Proceedings of America Conference of Information System.
[18]	Androulidakis, N. and Androulidakis, I. (2005) Perspectives of Mobile Advertising in Greek Market. Proceedings of 2005 International Conference on Mobile Business (ICBM 2005). http://dx.doi.org/10.1109/icmb.2005.78
[19]	Thornhill, A., et al. (2003) Research Methods for Business Students. 3rd Edition, Rotolito Lombarda, Italy, 72, 85.
[20]	Robson, C. (1993) Real World Research. A Resource for Social Scientists and Practitioner Researchers. Blackwell Publishers Inc., Oxford.