The Status Quo, Causes, Problems and Countermeasures of China’s Film Industry

Dongjin Yang

Management School, Jinan University, Guangzhou, China.

DOI: 10.4236/jssm.2015.86081                

Abstract

Through the collection of the main data (Box Office Revenue, Cinema Screens, Film Viewing, Feature Film Production) of the Chinese film industry in the past 7 years, this paper analyzes the development status and the reason for the rapid development of the industry. Based on data analysis and realistic investigation, this paper points out that Chinese film industry faces some problems, such as lack of connotative development, short industry value chain, and restraints of institutional supply. Correspondingly, this paper puts forward policy and management recommendations.

Keywords

Film Industry, Sustainable Development, Connotative Growth, Industrial Policy

Conflicts of Interest

The authors declare no conflicts of interest.

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