Preference Measures of Rectangle Ratio on MBTI Personality Types

DOI: 10.4236/adr.2015.33009   PDF   HTML   XML   3,708 Downloads   4,694 Views   Citations


Whether the golden ratio is the favorite ratio for people is a controversial research issue until now. The purpose of this study is to investigate whether oriental people in Taiwan have the preference to the western culture originated golden ratio and to find out how the personality affects ratio preference by using the MBTI (Myers-Briggs Type Indicator) test to classify people into different personality types. First, 120 participants classified into 16 identified personality types by the MBTI test were screened out from 195 participants recruited in this study. After that, they were asked to estimate the preference to 15 horizontal and 15 vertical rectangles with varied ratios, respectively. The results of the study were summarized as follows: 1) The most popular personality types of the participants were ISTJ and ISFJ types, while ENTJ and ESTP types were much less popular; 2) The tendency of preference to varied ratios could be divided into three classes: people tended to like the ratio of a square, the preference to golden ratio was fair, and when the ratio increased to exceed the golden ratio would be gradually disliked; 3) The personality would affect the preference to golden ratio. The V6, H7 and H8 ratios were liked by people with different types of personality, I type and T type people preferred V6, people of S type and J type preferred H7 and people of F type and J type preferred H8; 4) Women with non-designer background liked golden ratio, but men disliked it. Most designers preferred golden ratio. This result could be used as guidelines for product design and market position setting.

Share and Cite:

Wang, C. (2015) Preference Measures of Rectangle Ratio on MBTI Personality Types. Art and Design Review, 3, 69-75. doi: 10.4236/adr.2015.33009.

Conflicts of Interest

The authors declare no conflicts of interest.


[1] Benjafield, J. (1976). The “Golden Rectangle”: Some New Data. American Journal of Psychology, 89, 737-743.
[2] Benjafield, J. (2011). Golden Section Relations in Interpersonal Judgement. British Journal of Psychology, 69, 25-35.
[3] Benjafield, J., & Adams-Webber, J. (2011). The Golden Section Hypothesis. British Journal of Psychology, 67, 11-15.
[4] Berlyne, D. E. (1970). Aesthetics and Psychobiology. New York: Appleton-Centyry-Crofts Press.
[5] Dolphin, C. (2009). Type Statistics and Surveys.
[6] Fechner, G. T. (1876). Vorschule der Aesthetik. Leipzing: Breitkopf and Härtel Press.
[7] Godkewitsch, M. (1974). The Golden Section: An Artifact of Stimulus Rang and Measure of Preference. American Journal of Psychology, 87, 269-277.
[8] Huang, W. H. (2008). A Study on the Color Preference and Personality Analysis of Extension Education Center Student in National Taiwan University of Art. Journal of Graphic Communication Arts, 97, 109-112.
[9] Kroeger, O., & Thuesen, J. M. (1988). Type Talk: The 16 Personality Types That Determine How We Live, Love, and Work. New York: Dell Press.
[10] Lin, C. Y., & Chuang, M. C. (2003). A Study on the Relationship between Color Preference and Personal Traits of College Students in Taiwan. Journal of Taiwan of Find Arts, 51, 34-43.
[11] Mario, L. (2003). The Golden Ratio: The Story of Phi, the World’s Most Astonishing Number. New York: Broadway Press.
[12] McManus, I. C. (1980). The Aesthetics of Simple Figure. British Journal of Psychology, 71, 505-524.
[13] Nienstedt, C. W., & Ross, S. (1951). Preferences for Rectangular Proportions in College and the Aged. The Pedagogical Seminary and Journal of Genetic Psychology, 78, 153-158.
[14] Pittenger, D. J. (1993). Measuring the MBTI...And Coming Up Short. Journal of Career Planning and Placement, 54, 48-53.
[15] Schiffman, H. R., & Bobka, D. J. (1978). Preference in Linear Partitioning: The Golden Section Reexamined. Perception and Psychophysics, 24, 102-103.
[16] Thompson, G. G. (1946). The Effect of Chronological Age on Aesthetic Preferences for Rectangles of Different Proportions. Journal of Experimental Psychology, 36, 50-58.

comments powered by Disqus

Copyright © 2020 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.