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Factors Impacting Innovation in New Service Offerings

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DOI: 10.4236/jssm.2011.42014    8,442 Downloads   14,493 Views   Citations
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Factors that affect the level of innovation in projects to develop new service offerings are analyzed based on field re-search results from 84 service innovation projects. Personal characteristics of developers, process and customer type, and an important characteristic of their organization (i.e., whether or not they possess a strong Lean Six Sigma or simi-lar process improvement orientation) are analyzed. It is shown that, although personal characteristics, process type, or customer type do not affect the level of innovation, organizations with a strong Lean Six Sigma orientation had a lower incidence of radical innovation recommendations.

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The authors declare no conflicts of interest.

Cite this paper

J. Maleyeff, "Factors Impacting Innovation in New Service Offerings," Journal of Service Science and Management, Vol. 4 No. 2, 2011, pp. 111-117. doi: 10.4236/jssm.2011.42014.


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