A Study on Credit Appraisal System of C2C E-Commerce
—Based on the Analysis of Taobao


In the virtual network environment, the C2C e-commerce has some problems in product quality, service, credit speculation. At present the credit appraisal system offered by domestic C2C e-commerce website ensures the network security to a certain extent while it has some problems in identity verification, evaluation rules and model, credit of buyers and sellers and so on. Focused on the largest national C2C shopping website—Taobao, this article mainly analyzes the present situations and problems of the credit appraisal system, puts forward some improved suggestions of the real-name authentication, credit and transaction appraisal rules and so forth, and then establishes improved credit appraisal system.

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Pang, J. and Liu, Z. (2014) A Study on Credit Appraisal System of C2C E-Commerce
—Based on the Analysis of Taobao. American Journal of Industrial and Business Management, 4, 721-727. doi: 10.4236/ajibm.2014.412078.

Conflicts of Interest

The authors declare no conflicts of interest.


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