Strategy for Co-Creation of Value with Consumers
Sara J. Garski
Capella University, Minneapolis, USA.
DOI: 10.4236/ojbm.2014.22013   PDF    HTML   XML   5,081 Downloads   7,528 Views   Citations


Organizations are seeing the value in comprehensive strategic planning as a result of economic difficulties and the need to become more innovative and viable. The relationship that an organization creates with its customers is the key to its ultimate survival and success. The strategies and tools discussed in this paper provide an overview of what the literature has proven to be some of the most effective ones in today’s competitive environment.

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Garski, S. (2014) Strategy for Co-Creation of Value with Consumers. Open Journal of Business and Management, 2, 102-109. doi: 10.4236/ojbm.2014.22013.

Conflicts of Interest

The authors declare no conflicts of interest.


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