More than Just a Game: The Power of Social Media on Super Bowl XLVI

DOI: 10.4236/sn.2014.32018   PDF   HTML     8,440 Downloads   11,091 Views   Citations

Abstract

The evolution of social media in the recent years promoted the appearance of a new category: social media based on check-in. It enables the user to define their identity through information sharing. This paper aims to show the evolution of these media highlighting the effects and changes they cause in society through Super Bowl XLVI scenario, besides indicating the important role they have for the companies and marketing.

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dos Santos, F. and Oliveira, J. (2014) More than Just a Game: The Power of Social Media on Super Bowl XLVI. Social Networking, 3, 142-145. doi: 10.4236/sn.2014.32018.

Conflicts of Interest

The authors declare no conflicts of interest.

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