The Mechanism of “Big Data” Impact on Consumer Behavior

DOI: 10.4236/ajibm.2014.41008   PDF   HTML   XML   7,164 Downloads   11,380 Views   Citations


The growth of the network data is beyond the processing capacity of the existing IT infrastructure. At the same time, big data is also a major influence on consumers behavior. C2C e-commerce consumption pattern is experiencing a vigorous development time of the electronic commerce in China. Because of its low threshold of setting up a shop which is occupying less money, low operating costs and obvious price advantages, low-income groups are welcome to this pattern. In case, this article analyzed the influence from five aspects: consumer behavior in security system, information search, recommendation system, credit system, virtual experience.

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Z. Fang and P. Li, "The Mechanism of “Big Data” Impact on Consumer Behavior," American Journal of Industrial and Business Management, Vol. 4 No. 1, 2014, pp. 45-50. doi: 10.4236/ajibm.2014.41008.

Conflicts of Interest

The authors declare no conflicts of interest.


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