Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda

DOI: 10.4236/ib.2013.54020   PDF   HTML     5,518 Downloads   8,153 Views   Citations


With the rapid development of E-commerce activities, it is of critical importance to identify the determinants of repurchase intention to both researchers and practitioners. This research attempts to explain the relationship between online shopping businesses and customers by testing the model incorporating the mechanisms of perceived value, satisfaction, and consumers’ repurchase intention.

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H. Li and J. Hong, "Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda," iBusiness, Vol. 5 No. 4, 2013, pp. 161-166. doi: 10.4236/ib.2013.54020.

Conflicts of Interest

The authors declare no conflicts of interest.


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