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Fighting Against Obesity and Overweight: Approach to Design a New Service in Nutrition Education

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DOI: 10.4236/jssm.2013.61011    5,016 Downloads   7,508 Views   Citations


Overweight and obesity (O&O) are a global public health problem, which many scientists have named as the XXI century epidemic. Since the 80’s decade, the O&O world prevalence has increased both in children and adults, and Mexico is among the highest. Under this context, the main goal of this research is to develop a business model based on a service of nutritional education as a way to fight against O&O. This research proposes a new model founded on a strategic combination of Service Design and Competitive Intelligence methodologies. The aim is to generate a unique and innovative service tailored to customer needs.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

M. Rodriguez and D. Charvel, "Fighting Against Obesity and Overweight: Approach to Design a New Service in Nutrition Education," Journal of Service Science and Management, Vol. 6 No. 1, 2013, pp. 110-116. doi: 10.4236/jssm.2013.61011.


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