[1]
|
N. Holland, et al., “Rescuing 3G with Mobile TV: Buins-ess Models and Monetizing 3G,” Pyramid Research, March 2006.
|
[2]
|
Wireless World Forum, “Mobile Youth 06 Video,” mobileYouth06–part one, July 2006.
|
[3]
|
J. Trefzger, “Mobile TV-launch in germany-challenges and implications,” working paper No. 209, Institute for Broadcasting Economics, Cologne University, Germany, 2005.
|
[4]
|
S. Orgad, “How will mobile tv transform viewer’s experi-ence and change advertising,” Final report, Dept. of Me-dia and Communications, London School of Economics and Political Science, November 2006.
|
[5]
|
QuickPlayMedia, “Mobile TV and video survey 2008,” Toronto, Canada, 2008.
|
[6]
|
M. P. Shih, “Analysis of mobile TV and its key success factors: from the perspective of mobile operator,” Pro-ceedings of International Symposium on HDTV and Mo-bile TV, Taipei, Taiwan, 2007.
|
[7]
|
C. Carlsson and P. Walden, “ Mobile TV-to live or die by content,” Proceedings of the 40th Hawaii International Conference on System Sciences, IEEE, Hawaii, USA, 2007.
|
[8]
|
C. M. Tan and C. C. Wong, “Mobile broadband race: Friend or foe,” Proceedings of the International Confer-ence on Mobile Business, IEEE, ICMB’06, 2006.
|
[9]
|
G. Wang, “ Mobile TV value chain and operator strate-gies,” Master’s Thesis, Dept. of Communication Systems, School of Information and Communication Technology, KTH, Finland, February 2007.
|
[10]
|
T. M. Lee and J. K. Jun, “Contextual perceived usefulness? toward an understanding of mobile commerce acceptance”, Proceedings of the International Conference on Mobile Business, IEEE, ICMB’05, 2005.
|
[11]
|
J. T. Plummer, “The concept and application of lifestyle segmentation,” Journal of Marketing, pp. 33-74, January 1974.
|
[12]
|
Y. Wind and P. E. Green, “Some conceptual measurement and analytical problem in life style research,” Life style and Psychographics, Chicago, AMA, 1974.
|
[13]
|
E. Rogers, Diffusion of Innovation, Free Press, New York, 1962.
|
[14]
|
J. H. Wu and S. C. Wang, “What drives mobile commerce? An empirical evaluation of the revised technology accep-tance model,” Information & Management 42, pp.719–729, 2005.
|
[15]
|
Y. Shin, H. Jeon, and M. Choi, “Analysis of the consumer preferences toward m-commerce applications based on an empirical study,” Proceedings of International Conference on Hybrid Information Technology, IEEE, ICHIT’06, 2006.
|
[16]
|
S. L. Holak and D. R. Lehmann, “Purchase intentions and the dimensions of innovation: An exploratory model,” Journal of Product Innovation Management, 7 (1), pp. 59-73, 1990.
|
[17]
|
R. N. Miller, “Target marketing,” Multinational Market-ing , Vol. 13, No. 10, 1993.
|
[18]
|
A. L. Gilbert and J. D. Kendall, “A marketing model for mobile wireless services,” Proceedings of the 36th Hawaii International Conference on System Science (HICSS’03), 2003.
|
[19]
|
H. H. Lin and Y. S. Wang, “Predicting consumer inten-tion to use mobile commerce in taiwan,” Proceedings of the International Conference on Mobile Business (ICMB’05), 2005.
|
[20]
|
H. Feng, T. Hoegler, and W. Stucky, “Exploring the criti-cal success factors for mobile commerce,” Proceedings of the International Conference on Mobile Business (ICMB’06), 2006.
|
[21]
|
C. C. Aggarwal, C. Procopiuc, J. S. Wolf, P. S. Yu, and J. S. Park, “Fast algorithms for projected clustering,” Pro-ceedings of SIGMOD Conference, Philadelphia, 1999.
|
[22]
|
A. K. Jain, M. N. Murty, and P. J. Flynn, “Data clustering: A review,” ACM Computing Surveys, Vol. 31, No. 3, September 1999.
|
[23]
|
M. Zait and H. Messatfa, “A comparative study of cluster-ing methods,” FGCS Journal, Special Issue on Data Min-ing, 1997.
|
[24]
|
P. V. Balakrishnan, M. C. Cooper, V. S. Jacob, and P. A. Lewis, “Comparative performance of the fscl neural net and k-means algorithm for market segmentation,” Euro-pean Journal of Operational Research, No. 93, 1996.
|
[25]
|
H. Hruschka and M. Natter, “Comparing performance of feedforward neural nets and k-means for cluster-based market segmentation,” European Journal of Operational Research, No. 114, 1999.
|
[26]
|
C. Y. Tsai and C. C. Chiu, “A purchased-based market segmentation methodology”, Expert Systems with Appli-cations, No. 27, 2004.
|
[27]
|
D. Zakrzewska and J. Murlewski, “Clustering algorithms for bank customer segmentation”, Proceedings of the 5th International Conference on Intelligent Systems Design and Applications (ISDA’05), 2005.
|
[28]
|
J. C. Nunnally, Psychometric Theory, McGraw-Hill, New York, 1967.
|