1. Introduction
According to (https://www.researchandmarkets.com/) the African insurance market in 2021, reached US $75.3 billion and it is expected to increase to reach US $115.9 billion by 2027 thus attracting a Compound annual growth rate (CAGR) of 7.45% during the period 2021-2027. This increase is anticipated despite the uncertainties of COVID-19 (https://www.researchandmarkets.com/).
According to IISA (2022) , there are two (2) many types of insurance namely long-term insurance or life insurance and short-term or non-life insurance.
Long-term insurance is concerned about insurance of a person and is long-term in nature such as whole life insurance, term insurance, pensions, and related insurance while short-term insurance as the name implies, is insurance of property such as vehicles, buildings, and related liability insurances (IISA, 2022) . It is short-term in nature and usually arranged on an annual basis and renewed for a further period of twelve months (12) months thereafter (IISA, 2022) .
The IISA (2022) list some of the long-term insurance products as whole life, Term Insurance, Life and Pensions, Annuities, Funeral covers, Mortgage Protection, Critical Illness Cover, Health Insurance, and Disability Covers while Short term insurance products include but are not limited to Motor, Fire, Combined Insurance cover, Fidelity Guarantee, Liability cover, Workmen Compensation, Machinery Breakdown.
This paper is divided into introduction, methodology, search strategy, study selection and eligibility, data extraction, details of literature review, findings and conclusions and recommendations.
2. Methodology
The researcher used the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) reporting guidelines in this study.
About 2,320,000 journals using the Google search engine were found and this figure was reduced to 732 results using the Boolean Google scholar search, The researcher further narrowed the sech to 411 by sorting the articles from 2018 to 2022.
Out of the 411, only 10 which were relevant were used by the researcher.
3. Search Strategy
Google Scholar, Google search engine the Cochrane Library and Scopus were searched for literature published between 2018 and 2022.
The above period was considered because this is the period prior and post COVID pandemic era as the research will have focused on the past, present, and future COVID period thus presenting a balanced and credible period for the research.
4. Study Selection and Eligibility
The study focused on the Google scholar database by reviewing journal articles, the cost implications and resource constraints. The most targeted journal publications were those in Sub-Saharan Africa being the areas of focus in this research.
The researcher extensively reviewed the abstracts and title of journals articles under review so as to come up with credible and reliable findings.
Any articles that were focusing on a particular area of short-term insurance only, were not considered as only comprehensive and accessible were considered.
5. Data Extraction
The summary data table of data was tabulated using the format w: author(s), year, title, key words, and methodology and key findings. Mainly Peer reviewed articles, non- and conference papers written in English, were considered. The researcher summarized the methodology and key findings on each of the journal articles accessed (see Table 1).
5.1. Low Penetration of Insurance in Africa
Increased insurance product knowledge and education and other awareness initiatives in Africa have assisted in increasing insurance penetration.
However, despite these initiatives, Signé (2021) is of the view that the aggregate insurance penetration of 2.78 in 2019 in Africa is still very low compared to the global average insurance penetration rate of 7.23%.
However, it is believed that with the uncertain environment in which we live, coupled with climate change, natural disasters, technological advancement, and other new entrants into the market such as microfinance institutions, the average penetration of insurance in Africa, is bound to increase.
5.2. Poverty, Low Income, and Lack of Sensitization
According to (Malambo, 2022) , the main objective of this paper was to evaluate the uptake of insurance products in Sub-Sahara Africa and then develop a framework that would increase its uptake amongst consumers in Sub-Saharan Africa using Botswana as a case study.
The researcher used a survey design approach by administering sample questionnaires to various respondents which included amongst others, insurance practitioners, insurance students and consumers (Malambo, 2022) .
Malambo (2022) and collaborated by Haamukwanza (2021) , is of view that the main contributor to low insurance uptake in the Sub-Saharan Africa was poverty, lack of income and product knowledge in addition to inadequate sensitization by the regulators in Africa.
Lack of product knowledge by consumers and sensitization by the regulator in Botswana (The Non-Bank Financial Institutions Regulatory Authority, NBFIRA), was also cited as the other contributors (Malambo, 2022) .
The above was collaborated by (Shewamene et al., 2021) who concluded that lack of awareness about Health Insurance was a contributing factor to law insurance penetration in Africa.
Mistrust among insurers, superiority complex, inexperienced staff and rigid regulations.
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Table 1. Details of articles literature reviewed.
Source: Author’s compilation.
Kajwang (2020) is of the view that most multinational insurers in Africa feel they are superior to the local insiders thus creating a hostile environment in terms of sharing critical information for prudent underwriting and risk assessment.
Lack of qualified and experienced staff together with rigid regulatory requirements are some of the reasons for low coinsurance penetration in Africa (Kajwang, 2020) .
Kayula, Odoyo, & Sichinsambwe (2022) also agreed with the fact that insurers do not collate a lot of critical information on vital underlying information for risk assessment.
Hafiz, Salleh, & Garba (2021) also emphasized that to trigger the uptake of insurance products in Africa thus increasing the penetration levels of insurance, there is a need for insurance companies to be innovative and interact amongst themselves.
5.3. Political Interference, Instability and Corruption
Bah and Abila (2022) , have cited corruption and political interference as major contributing factors to low insurance penetration in Africa.
Most insurers in Africa do not pay much attention to the quality delivery of products let alone to sensitive customers and the general public on the importance and need of insurance as these companies are politically connected (Bah & Abila, 2022) .
Some African countries are unstable for insurers to set up operations and this deprives the consumers of having a pool of insurers where they would shop around for insurance products (Bah & Abila, 2022) .
According to Ajayi (2015) , insurance is a new concept to Africans as such most Africans do not fully understand the reason for insurance.
The lack of insuring culture by most Africans, is a major contributing factor to low insurance penetration in Africa, as such, education, and sensitization, are needed in this area for people to change their negative attitude towards insurance.
Haamukwanza (2021) is also of the view that Africans do not insurer because of low insurance literacy levels hence the need for the introduction of deliberate educational policies in this area.
5.4. Use of Effective Distribution Channels and Internet
According to IISA (2022) , insurance products can be purchased directly from insurers or through intermediaries such as agent and insurance brokers. The choice of distribution channel has a great impact on insurance penetration in Africa.
According to Musonda & Chowa (2022) , about 26.3% of the population of Kalumbila mines in Zambia, purchased insurance products through various insurance intermediaries via internet or in person and these intermediates are a contributing factor in the uptake of life insurance within this community.
6. Findings
There are a lot of factors contributing to the low penetration of insurance in Africa and these range from government interference, Political and economic instability, low income, illiteracy, strict regulatory requirements and prohibitive capital adequacy requirements, lack of collaborations among insurers for various reasons, to mention but just a few.
However, despite these challenges, it should be noted that insurance contributes greatly to the economy of any country hence the need to sensitize consumers on the benefits of insurance to both the economy of a country and individuals (IISA, 2022) .
To increase the update of insurance in Africa and penetration levels there is a lot that needs to be done by all stakeholders in the insurance industry in Africa as such, this topic needs further probing.
7. Conclusion and Recommendations
The conclusion and recommendations of this research are as follows:
1) The researcher is of the view that education and sensitizing people on the need for insurance would increase the penetration level of insurance in Africa.
2) The regulators in the African Insurance markets should also remove or relax a lot of impediments on market entrant requirements such as capital adequacy.
3) The use of technology as a means of tapping the African Insurance market should be enhanced and supported by all stakeholders.
4) International companies should collaborate with local companies in light of globalization.
5) Local companies in Africa should merge, collaborate or form alliances if they want to be competitive and not work against each other.
6) Use of intermediaries, especially professional brokers, would enhance the penetration of insurance products in Africa.
7) Africa insurance companies, regulators and governments should take a leading role in research on this topic.
A lot of researchers have conducted research on this topic, but the insurance penetration levels still remain low in Africa hence the need for others to probe this topic further.