Author(s)

Huifen Wang, Yang Wang

Department of Business Administration, Jinan University, Guangzhou, China.

In the rapidly growing Internet of China, online shopping has spread to the daily lives of most people. Consumers need to consider the characteristics, quality, price, and other information of the product when making purchases on the Internet platform, and carefully select them to improve the satisfaction of shopping. Online product review is one of the sources of product feature information and is increasingly valued by online consumers. This article will review the literature of online product reviews from the generation of online product reviews, outcome variables, usefulness, and influencing factors. We will sort out current academic achievements, and look for future research directions. Follow-up researches should use scientific analysis techniques and methods to establish theoretical models, and explore the mechanism of usefulness of online product reviews.

Online Product Reviews, Perceived Usefulness, Online Buying Behavior

Wang, H. and Wang, Y. (2020) A Review of Online Product Reviews. Journal of Service Science and Management, 13, 88-96. doi: 10.4236/jssm.2020.131006.