Journal of Service Science and Management

Volume 10, Issue 3 (June 2017)

ISSN Print: 1940-9893   ISSN Online: 1940-9907

Google-based Impact Factor: 1.24  Citations  h5-index & Ranking

The Study of WeChat Payment Users Willingness Factor

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DOI: 10.4236/jssm.2017.103021    2,561 Downloads   6,780 Views  Citations
Author(s)

ABSTRACT

Based on the user’s perceived value and perceived risk, this paper constructs the model of the willingness to use the willingness to pay the user, designs the corresponding questionnaire and conducts the online sample survey, and uses Excel and SPSS20.0 to analyze the theoretical model and research hypothesis, then puts forward some suggestions to promote the development of WeChat payment platform, hoping to provide a reference for the development of WeChat payment.

Share and Cite:

Xu, W. (2017) The Study of WeChat Payment Users Willingness Factor. Journal of Service Science and Management, 10, 251-259. doi: 10.4236/jssm.2017.103021.

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