Analyzing the Future Development Prospect of “Starbucks” ()
ABSTRACT
This report focuses on the analysis of the impact of
Shanghai Starbucks Reserve Roastery opening. It can help Starbucks understand
clearly the impact and shortcomings of this event on the future development of
the company, and help Starbucks develop better in the future. The Starbucks
coffee company, founded in 1971, is the world’s leading retailer of special
coffee, bakery and Starbucks brand owners. Its retail products include 30 kinds
of the world’s top coffee beans, hand make espresso coffee, a variety of coffee
hot and cold drinks, fresh and delicious pastry foods, and a variety of coffee
machines, coffee cups and other commodities. This report includes a
questionnaire survey of primary information and some data from other websites
of secondary information. There are six parts in this report. First is
introduction; there will summary of the contents of the report. Then is
analysis of customer satisfaction, newly developed products, competitiveness of
Shanghai Starbucks Reserve Roastery and future development prospects. The third
part is the evaluation of all objectives. The fourth one is the conclusion
objectives and gives some recommendation of company. Then, there are the
references, and finally the appendices.
Share and Cite:
Ye, J. (2022) Analyzing the Future Development Prospect of “Starbucks”.
iBusiness,
14, 150-163. doi:
10.4236/ib.2022.143012.
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