Author(s)

Xianfeng Wu, Hanmeng Tan

School of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing, China.

Under the background of new retail, many E-commerce giants at home and abroad have started to open offline stores, and claimed to incorporate the consumption experience of offline stores into the superior future strategies. Based on the literature review and practical research methods, this paper explores the characteristics of this new E-commerce offline store which involves online and offline consumption experience features, and constructs the consumption experience dimensions belonging to the E-commerce offline store: sensory experience, emotion experience, service experience, convenience experience, interaction experience.

E-Commerce Offline Store, New Retail, Consumption Experience

Wu, X. and Tan, H. (2019) Research on the Construction of Consumption Experience Dimensions for the E-Commerce Offline Store. Open Journal of Social Sciences, 7, 408-417. doi: 10.4236/jss.2019.73034.